Maximize Your Customer Value
I'll develop strategies to transform your customer relationships into long-term partnerships. My approach has increased customer lifetime value by 20X through targeted engagement programs.
Mastering The Art of Creating & Adding Value
Co-Creating Asset Vehicles for Scalable Growth.
Strategic Execution That Powers Business Growth
Start here: Attention & perception
What your brain is set to notice, why you see it everywhere, and how to change the set on purpose.
- Part 1 · 11 min
Reticular activating system: what it does
The reticular activating system keeps you awake and alert. It doesn't sort the world by your goals. Here's what does, and a 7-day practice to change it.
- Part 2 · 9 min
Selective attention and the gorilla test
Selective attention is how your brain picks what to process. What the gorilla test showed, why you miss the obvious, and a 3-day test for your own week.
- Part 3 · 7 min
Baader-Meinhof phenomenon and why it happens
The Baader-Meinhof phenomenon is why something you just noticed seems to show up everywhere. Why it happens, whether it's a sign, and a 3-day test to try.
- Part 4 · 11 min
Confirmation bias starts in what you see
Confirmation bias is favoring evidence that fits what you already believe. Why it starts in what you see, and a one-week test to catch it in yourself.
- Part 5 · 10 min
How your self-image decides what you notice
Your self-image is the picture you hold of who you are, and it filters what you notice about yourself. Why affirmations bounce off, plus a one-week test.
- Part 6 · 8 min
Does a manifestation vision board work?
Does a manifestation vision board work? No study tests boards directly. What attention research supports, what it doesn't, and a 20-minute rebuild.
- Identity & Brand
Ego dissolution as a business strategy
Ego dissolution for founders means dropping old identity stories that soften prices, stall sales and cap launches. Here is why to do that inner work first.
- Network & Community
Network building strategy as a balance sheet
A network building strategy that treats relationships as a balance sheet, why transactional networking decays and how to audit who sends you real returns.
- Identity & Brand
Human Design Types and Offer Architecture
Match your offer to your energy. How each of the Human Design types fits a delivery model, plus a four-question audit to find where your offer drains you.